Bottled Water: United States Consumers and Their Perceptions of Water Quality

Posted in: US News
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Article courtesy of  Zhihua Hu, Lois Wright Morton, Robert L. Mahler | February 21, 2011|| Shared as educational material

Consumption of bottled water is increasing worldwide.  The authors explore the demographic and social factors associated with bottled water users in the U.S. and the relationship between bottled water use and perceptions of the quality of local water supply. They find that U.S. consumers are more likely to report bottled water as their primary drinking water source when they perceive that drinking water is not safe. Furthermore, those who give lower ratings to the quality of their groundwater are more likely to regularly purchase bottle water for drinking and use bottle water as their primary drinking water source. Read more online:

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